What is Digital Marketing and How to Get Started?: A Complete Summary of Digital Marketing 2020-21

What is Digital Marketing and How to Get Started?: A Complete Summary of Digital Marketing 2020-21
Digital Marketing Strategy and How to Get Started?: A Complete Summary of Digital Marketing

Have you ever heard about Digital Marketing? Do you know that Digital Marketing can grow your Business online? Here is a Brief summary of Digital Marketing or you can say Internet Marketing. 

What is Digital Marketing?

Digital marketing is the process of marketing the products and services with the help of internet and available online digital technologies such as desktop, laptops, computers, mobiles and other digital media platforms and customer introduces and convinces to buy the products and services. In this article, we are going to discuss A Complete Summary of Digital Marketing. 

How to Promote Products and Services using Marketing

Digital Marketing: it includes things like the internet, social media platforms, blogs and websites, video content etc.

Traditional Marketing: it includes things like television, radio, roadside banners etc.

Digital Marketing that we can call Internet Marketing is currently the most beneficial Digital Marketing Strategy because it benefits both customer and company.

Do you know the Assets of Digital Marketing?

Digital marketing assets have the online, internet tools with which marketing of the products and services is done. They are anything online like:

  • Your Blog/ Website.
  • YouTube Channel.
  • Social Media Platforms.
  • Images and written content.


With these assets of digital marketing, you can grow your business brands online very easily and make your customers proud by connecting with them.

What are the types of Digital Marketing?

  • Search engine optimization (SEO)
  • Social Media Optimization (SMO)
  • Pay-per-click advertising (PPC)
  • Content marketing.
  • Email marketing
  • Affiliate marketing.
  • Social Media Marketing (SMM)
  • Paid Search Advertising (PSA)

How to Get Started with Digital Marketing?

After understanding what the actual meaning of Digital Marketing now you would like to know how to get started with digital marketing.

If you want to learn Digital Marketing Strategies you will need a website first then you can start applying any of the Strategies of Digital Marketing and hence you will become a digital marketer and can work for your own goals and also for others and can charge for growing their business brands online using these Digital Marketing Strategies:

What is Digital Marketing and Digital Marketing Strategies
Digital Marketing Assets and Strategies

Search Engine Optimization (SEO)

This is the optimization of the website means you can optimize your website if you want to rank your website pages on the top of Google Search Results Pages and that too organically. And this is the best digital marketing strategy if you don’t want to pay money for ranking in Google using ads and all that.

SEO has two types of Optimization for website:

On Page SEO: it includes all the optimization is done on the page of the website like optimizing website’s page content, image, meta description, headings and structure and designs etc. 

Off Page SEO: it includes all the backend optimization means creating BackLinks and guest posting so that it can increase your website’s value.

Pay-Per-Click Advertising (PPC)

Pay-Per-Click (PPC) advertising is a type of digital marketing where you pay for every user who clicks on ads and it drives traffic to your website by paying to the publisher or advertiser like Google ads and Facebook ads are called Paid Search Advertising. These are another form of PPC advertising.

Search Engine Marketing (SEM)

Now there is another Digital marketing Strategy related to search and that is Search Engine Marketing (SEM).

In Search Engine Marketing, we do not focus more on web content. because You might have seen some advertisements on Google Search Results Pages when you are searching on Google for a product or service then it will show the top listings on SERPs.

because they are added by paying money to Google that is why it’s on top on Search Engine. If you have a budget for such advertising you can go for Search Engine Marketing to get more visitors and to generate leads by just paying for Google advertiser.

And this process of marketing can be done by Google Adwords so you can run your own campaign for driving more sales and traffic to your websites.

Google, Bing and Yahoo advertisers allow you to run the ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service.

Content Marketing

Content marketing is another digital marketing term. In this Content marketing you can do digital marketing in the form of  blog posts, infographics, eBooks, videos, etc to build the business and brand awareness and can drive clicks and sales through it.

Email Marketing

Email marketing is the oldest form of Internet Marketing and it is still going on. Most digital marketers using the email marketing strategy to advertise their offers & deals, highlight content (often as part of content marketing) or promote an event or services by providing the links in the email so customers can click on it and go for the product and service through email marketing.

You also might have come across some promotional emails in your inbox from the companies where they promote their business products and the services. They usually use email to communicate with their customers by recalling them with their offers and new services for generating leads and driving traffic to your website.

Affiliate Marketing

Affiliate marketing is the most commonly used marketing strategy you must have heard about affiliate marketing in your career. This is the commission based digital marketing in which companies or businesses pay you to promote their products and services on your websites, blogs and YouTube channel etc.

So if you want to grow your business and brands and want to take your services to the sky level you must go for Affiliate Marketing so that more and more customers can work for you to promote your products and services.

Affiliate Marketing can give you a chance of earning commission for promoting their products and services if you have a website or youtube channel or any platform with a lot of followers.

Social Media Marketing (SMM)

Like Search Engine Optimization (SEO), social media marketing is another Digital Marketing Strategy that is absolutely free of cost and you can gain traffic to your business. 

Because most people use social media handlers and scroll daily it is the best opportunity to use any social media platforms like Facebook, Instagram, Twitter to market your business and grow your brand online so the Social Media Optimization (SMO) has become the most desirable Digital Marketing Strategy.

So promoting your brand and your valuable content on social media accounts to increase brand awareness, drive traffic, and generate leads for your business brand is called Social Media Marketing (SMM).

Conclusion: What is Digital Marketing and How to Get Started?: A Complete Summary of Digital Marketing 2020-21

So Digital Marketing has become the future of Marketing. Here we described The Ultimate Guide to Digital Marketing and How to Get Started With Digital Marketing Strategies.

So if this article made you Understand Digital Marketing, you can go for Google Digital Marketing Certification Course Free. and share it with your friends.

Thanks for reading !

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